In 1983, Winnipegger Jim Brousseau opened his first Super Lube location on Pembina Highway. From the beginning, Jim's dream was to simplify a complicated and often intimidating customer experience — to Make Car Care Easy!
Much has changed in the past forty years. Thankfully, some things remain the same. Four decades later, Super Lube remains family-operated, locally owned, and committed to those four crucial words: Making Car Care Easy.
Super Lube has grown along with the community with three service centres, a car wash & detailing location, and soon-to-be six oil change shops. Jim's granddaughter, Jonnie Hendrickson, has taken over the day-to-day operations. When asked about the secret of their long-term success, Jonnie was quick to point to something her grandfather always said,
It's really about connecting with each person who walks in the door. When you come to Super Lube, there are no strangers—only friends you haven't met.
There are no tricks or hidden costs, just an authentic customer-centered experience with a team of technicians, Red Seal mechanics, and managers who genuinely enjoy what they do. When asked about the key to Super Lube's future success, Jonnie highlighted the importance of trust in the auto-repair industry.
Our customers trust us, and we appreciate that. In an industry where many people have had bad experiences with other shops, our Super team has earned that trust over the years by communicating with each customer and caring for each car they work on. We love what we do!
SUMMER 2024 KICKOFF
As they look to the future, Super Lube is excited to Kick Off Summer 2024 with the opening of its new sixth location, coinciding with its six-week Great Gas Giveaway event.
Their 6th oil change shop will open this spring at 510 Provencher. Stay tuned to local radio and their website for details about a new location celebration!
Grand opening celebration will be held June 4th, stop by for a complimentary hotdog, beverage and chips from 11am-2pm. Virgin Radio host Chrissy Troy will be on location handing out prizes as well!
Super Lube's 4th Annual Great Gas Giveaway starts May 17th and runs to June 29th. They will give away a $10 Petro Canada Gas Card with every oil change! Each customer who purchases an Oil Change during that time will also be entered to win additional weekly prizes and in-store giveaways!
Weekly prizes include a $250 Petro Canada Gas Card given to one lucky customer every Monday in June. On June 27th, Super Lube will give away their Grand Prize, which includes a $1000 Petro Canada Gas Card, a $500 Super Tune & Brake Gift Certificate, a Super Lube Conventional Oil Change, a Super Shine Gold Wash & Detail (min value $259.99) and a free Road Trip Report 40pt inspection. Valued at close to $2000, this is a Grand Prize draw you want to be in on!
Swing by Super Lube this spring and summer for your oil change and gas card and see what car care really feels like. Remember, it should be…easy!
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